FROM THE ARCHIVE OF: TC2
On 1st September 1989, ITV introduced a new national identity designed by English Markell Pockett, with music by Lord David Dundas.
[00:00:00] IDENT: the new (1989) ITV logo had regional variants – a supposedly distinctive and recognisable element from the logo of the regional franchisee was incorporated into the ‘V’ of the ITV logo.
Not all regional ITV companies adopted the new look. But Yorkshire TV did.
YTV evidently wasn’t happy with how its iconic chevron logo was incorporated into the ITV logo in the original iteration, introduced in September 1989. So, in 1990, it released this updated version.
PICTURED: Yorkshire TV ident. COPYRIGHT: ITV plc.