FROM THE ARCHIVE OF: TC2
On 8th November 1999, many of the ITV regional companies unveiled a new look. The new on-screen presentation package – titled TV from the Heart of Life – was designed by English & Pockett. The music that accompanied the idents was composed by David Dundas.
[00:00:00] IDENT: a number of chefs are assembled for a group photograph. The view of the shot is displayed through a camera lens – upside down. When viewed like this, the chefs are assembled in a way that forms a heart shape.
PICTURED: Yorkshire TV ident. COPYRIGHT: ITV plc.