FROM THE ARCHIVE OF: Ident Man 1
In September 1993, new corporate branding was rolled out across all the Sky-branded channels, with distinctive elements for each channel. Sky Sports 2 inherited this branding when it launched in August 1994.
[00:00:00] IDENT: Sky Sports 2 uses a red colour scheme for its ident, just like its sister channel, Sky Sports. The ‘SPORTS’ lettering flies into view, followed by a large ‘2’, settling within the standard Sky-branded corporate template. Sports imagery has been added to the base template.
PICTURED: Sky Sports 2 ident. COPYRIGHT: Sky plc.