FROM THE ARCHIVE OF: Ident Man 1
In September 1993, new corporate branding was rolled out across all the Sky-branded channels, with distinctive elements for each channel. Sky Soap inherited the new branding when it launched in October 1994.
[00:00:00] BREAK BUMPER: Sky Soap uses a red/purple colour scheme for its break bumper. The ‘SOAP’ lettering flies into view, settling within the standard Sky-branded corporate template. Soap-related imagery has been added to the base template – a scene of a couple kissing.
PICTURED: Sky Soap break bumper. COPYRIGHT: Sky plc.