FROM THE ARCHIVE OF: Ident Man 1
In 1998, the on-screen presentation of the Sky-owned channels was updated. Most channels were now given a unique identity that better reflected the personality and purpose of the channel. This was a departure from the previous convention, where presentation on all Sky channels followed the same corporate look.
[00:00:00] IDENT: the Sky News ident.
The ident was designed by US agency Pittard Sullivan.
PICTURED: Sky News ident. COPYRIGHT: Sky plc.