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Aquafresh advertisement: Fights Decay and Freshens Breath (June 1980)

Posted on 24th January 2021 by The Rewind Team
Last updated on 17th September 2021 Filed under Advertisements
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FROM THE ARCHIVE OF: NC2

An early 1980s ad, emphasising the toothpaste’s dual purpose.

VIDEO: Aquafresh advertisement: Fights Decay and Freshens Breath. Voiceover: TBC. TX DATE: June 1980. COPYRIGHT: GlaxoSmithKline.

Video content

[00:00:00] ADVERTISEMENT: can you identify the actresses in the ad?

Mum: “As long as I’m responsible for your teeth you’re using a flouride toothpaste.”

Daughter: “But I want something for fresh breath.”

Shop Assistant: “Ladies. Ladies. Why not try double protection Aquafresh?

“Aquafresh gives you the flouride of the best toothpastes plus a clear blue stripe for fresher breath. All in one toothpaste.”

Mum: “Well if it has my flouride…”

Daughter: “…and my breath freshness…”

Mum and Daughter: “…we’ll take Aquafresh.”

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Acknowledgements

FEATURE IMAGE:
PICTURED: Aquafresh advertisement. COPYRIGHT: GlaxoSmithKline.

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Broadcaster/Channel: ITV London, ITV Network/ITV plc
Broadcast Area: UK: National

On Air Talent: Voiceover TBC

Advertisement Genre: Toiletries

Brand: Aquafresh, GlaxoSmithKline

Decade: 1980s

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