In October 1994, Yorkshire TV dropped the identity designed by English Markell Pockett that had been running since September 1989. In its place, a series of colourful idents, with the chevron logo prominently on display.
Other presentation elements were updated too, including production endboards.
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[00:00:00] PRODUCTION ENDBOARD: this version was used at the end of shows produced by Yorkshire TV but which were transmitted in the YTV region only.
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[00:00:00] PRODUCTION ENDBOARD: this version – which included the ITV logo – was used at the end of shows produced by Yorkshire TV that were broadcast on the ITV network.
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