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McDonald’s advertisement: A Visit to McDonald’s Makes Your Day (December 1990)

Posted on 6th April 2021 by The Rewind Team
Last updated on 17th September 2021 Filed under Advertisements
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FROM THE ARCHIVE OF: Ashley Sowerby

A one-minute ‘A Day in the Life of…’ advertisement for McDonald’s.

VIDEO: McDonald’s advertisement: A Visit to McDonald’s Makes Your Day. TX DATE: December 1990. COPYRIGHT: McDonald’s Corporation.

Video content

[00:00:00] ADVERTISEMENT: giving a sense of the variety of customers who visit a McDonald’s restaurant/takeaway on a typical day.

Tweets from our readers:

Andrew Wood: “‘Two Big Mac’ – the company was always strict with its trademarks, so the correct plural was ‘Big Mac sandwiches’, never ‘Big Macs’”.

Greg Sadler: “It took them years but this sustained type of wholesome, often humorous and ALWAYS intentionally British theme, completely turned round perception of the brand. The absolute power of advertising.”

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Acknowledgements

FEATURE IMAGE:
PICTURED: McDonald's advertisement. COPYRIGHT: McDonald's Corporation.

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Broadcaster/Channel: ITV Granada, ITV Network/ITV plc
Broadcast Area: UK: National

Advertisement Genre: FMCG

Brand: McDonald's

Decade: 1990s

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