ARCHIVE: Ashley Sowerby
A one-minute ‘A Day in the Life of…’ advertisement for McDonald’s.
Video content
[00:00:00] ADVERTISEMENT: giving a sense of the variety of customers who visit a McDonald’s restaurant/takeaway on a typical day.
Tweets from our readers:
Andrew Wood: “‘Two Big Mac’ – the company was always strict with its trademarks, so the correct plural was ‘Big Mac sandwiches’, never ‘Big Macs’”.
Greg Sadler: “It took them years but this sustained type of wholesome, often humorous and ALWAYS intentionally British theme, completely turned round perception of the brand. The absolute power of advertising.”
Acknowledgements
FEATURE IMAGE:
PICTURED: McDonald's advertisement. COPYRIGHT: McDonald's Corporation.
PICTURED: McDonald's advertisement. COPYRIGHT: McDonald's Corporation.
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