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McEwan’s Lager advertisement: Alive and Kicking (December 1990)

Posted on 3rd May 2021 by The Rewind Team
Last updated on 17th September 2021 Filed under Advertisements
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FROM THE ARCHIVE OF: Ashley Sowerby

Victorian times meets modern day in this McEwan’s ad.

VIDEO: McEwan’s Lager advertisement: Alive and Kicking. TX DATE: December 1990. COPYRIGHT: Marston’s Brewery.

Video content

[00:00:00] ADVERTISEMENT: we see a group of Victorian era workers, slaving away. We eventually view them via a videowall, which, it is soon revealed, is situated within a modern day bar, where we see customers sipping on McEwan’s lager.

Towards the end of the ad, the Victorians can suddenly see the present day bar customers – and at the end of their working day, they want a piece of the McEwan’s action too.

They roll a large stone towards the camera, which shatters the videowall. The ad ends at this point. Though the implication is that our Victorian friends will now be able to enter the bar via the shattered video wall (just the minor matter of a massive leap through time).

The message here? Presumably that the appeal of McEwan’s Lager stretches back to Victorian times.

Quite a clever ad for its time.

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Acknowledgements

FEATURE IMAGE:
PICTURED: McEwan's Lager advertisement. COPYRIGHT: Marston's Brewery.

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Broadcaster/Channel: ITV Granada, ITV Network/ITV plc
Broadcast Area: UK: National

Advertisement Genre: FMCG

Brand: Marston's Brewery, McEwan's Lager

Decade: 1990s

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