FROM THE ARCHIVE OF: Ident Man 1
In September 1993, new corporate branding was rolled out across all the Sky-branded channels, with distinctive elements for each channel.
[00:00:00] BREAK BUMPER: Sky Sports uses a red colour scheme for its break bumper. The italicised ‘SPORTS’ lettering flies on to the screen, settling within the standard Sky-branded corporate template. Sports imagery has been added to the base template.
PICTURED: Sky Sports break bumper. COPYRIGHT: Sky plc.