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ITT Television and Video advertisement (1982)

Posted on 17th April 2023 by The Rewind Team
Last updated on 16th April 2023 Filed under Advertisements
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FROM THE ARCHIVE OF: Ashley Sowerby

In the late-1960s, ITT bought out TV manufacturer Kolster-Brandes Ltd. By the late-1970s, ITT had a good presence in the UK domestic electrical market in television, audio and portable radio products.

VIDEO: ITT Television and Video advertisement. TX DATE: 1982. COPYRIGHT: ITT Inc.

Video content

[00:00:00] ADVERTISEMENT: “Every ITT television is tested against seven special test cards. How does your set stand up to this one?”

Pointing to the greyscale rectangles, a third of the way up the screen: “These should be grey not coloured.”

Pointing to the main circle: “This should be a perfect circle.”

Pointing to the red rectangle at the bottom of the circle: “This red rectangle should be between those lines.”

“I’d love to show you how sharp and true to life all this makes ITT’s picture. But unless you’re watching an ITT television, you wouldn’t appreciate it, would you?”

The test card featured here looks very much like the BBC’s modified version of the Philips PM5544 pattern.

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Acknowledgements

FEATURE IMAGE:
PICTURED: ITT Television and Video advertisement. COPYRIGHT: ITT Inc.

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Broadcaster/Channel: ITV, ITV Network/ITV plc
Broadcast Area: UK: National

Advertisement Genre: Technology

Brand: ITT Inc, ITT Television and Video

Decade: 1980s

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