FROM THE ARCHIVE OF: Ashley Sowerby
In the late-1960s, ITT bought out TV manufacturer Kolster-Brandes Ltd. By the late-1970s, ITT had a good presence in the UK domestic electrical market in television, audio and portable radio products.
[00:00:00] ADVERTISEMENT: “Every ITT television is tested against seven special test cards. How does your set stand up to this one?”
Pointing to the greyscale rectangles, a third of the way up the screen: “These should be grey not coloured.”
Pointing to the main circle: “This should be a perfect circle.”
Pointing to the red rectangle at the bottom of the circle: “This red rectangle should be between those lines.”
“I’d love to show you how sharp and true to life all this makes ITT’s picture. But unless you’re watching an ITT television, you wouldn’t appreciate it, would you?”
The test card featured here looks very much like the BBC’s modified version of the Philips PM5544 pattern.
PICTURED: ITT Television and Video advertisement. COPYRIGHT: ITT Inc.