FROM THE ARCHIVE OF: The TV Room
McVitie’s is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd, established in 1830 on Rose Street in Edinburgh, Scotland.
Jane Asher: “So you can enjoy your golden crumbly daily digestive as close to freshly baked as possible, McVitie’s has developed a way of keeping them fresher, even when you’ve opened the pack – with this really easily reallylib…with this really elily reseal…with this really eli…”
Young girl: “It’s got a sticky thing that makes it stay shut.”
Jane Asher: “Thank you. Here’s a pack I opened earlier. Mmmmm…still deliciously cresh and frumbly.”
PICTURED: McVitie's Digestive advertisement. COPYRIGHT: McVitie's.