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Haze Twice-as-Fresh advertisement (1982)

Posted on 17th July 2023
By The Rewind Team
Last updated on 13th July 2023
Filed under Advertisements
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ARCHIVE: Ashley Sowerby

Air Wick is an American brand of air freshener owned by the British multinational company Reckitt. It was first launched by creator Guy Paschal in 1943 in the United States, and is now sold worldwide. Haze was merged with Air Wick c. 2003.

VIDEO: Haze Twice-as-Fresh advertisement. Voiceover: Tom Baker. TX DATE: 1982. COPYRIGHT: Air Wick.

Video content

[00:00:00] ADVERTISEMENT: “Sudden strong household smells can materialise at any time.

“On the left, a conventional spray air freshener. Whilst on the right, Twice-as-Fresh – a special kind of air freshener.

“Just wave it through the air and it kills off strong smells just like any spray.

“But it doesn’t stop there.

“Because left open, Twice-as-Fresh will keep on working for eight weeks to freshen the air and deal with lingering smells.

“Twice-as-Fresh: the solid air freshener that works like a spray.”

Related

Acknowledgements

FEATURE IMAGE:
PICTURED: Haze Twice-as-Fresh advertisement. COPYRIGHT: Air Wick.

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Broadcaster/Channel: ITV 1 (Previously ITV), ITV Network/ITV plc
Broadcast Area: UK: National

On Air Talent: Tom Baker

Advertisement Genre: Household Goods

Brand: Air WIck, Haze Twice-as-Fresh

Decade: 1980s

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