FROM THE ARCHIVE OF: Ashley Sowerby
Air Wick is an American brand of air freshener owned by the British multinational company Reckitt. It was first launched by creator Guy Paschal in 1943 in the United States, and is now sold worldwide. Haze was merged with Air Wick c. 2003.
Video content
[00:00:00] ADVERTISEMENT: “Sudden strong household smells can materialise at any time.
“On the left, a conventional spray air freshener. Whilst on the right, Twice-as-Fresh – a special kind of air freshener.
“Just wave it through the air and it kills off strong smells just like any spray.
“But it doesn’t stop there.
“Because left open, Twice-as-Fresh will keep on working for eight weeks to freshen the air and deal with lingering smells.
“Twice-as-Fresh: the solid air freshener that works like a spray.”
Acknowledgements
PICTURED: Haze Twice-as-Fresh advertisement. COPYRIGHT: Air Wick.
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