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Shake ‘n’ Vac advertisement (September 1980)

Posted on 15th January 2024
By The Rewind Team
Last updated on 13th January 2024
Filed under Advertisements

Glade Shake ‘n’ Vac is a powdered carpet freshener. The powder is shaken on to the carpet before vacuuming. It is marketed and sold in the United Kingdom by S. C. Johnson and Son.

VIDEO: Shake ‘n’ Vac advertisement. Voiceover: TBC. TX DATE: September 1980. COPYRIGHT: S. C. Johnson and Son.

Video content

[00:00:00] ADVERTISEMENT: “Stale smells up here often come from down there in your carpet: smells from your dog and tobacco too.

“Well, Shake ‘n’ Vac from Glade is here.

“# It’s all you have to do.

“# Do the Shake ‘n’ Vac and put the freshness back.

“# Do the Shake ‘n’ Vac and put the freshness back.

“# When your carpet smells fresh, your room does too.

“# Every time you vacuum, remember what to do.

“# Do the Shake ‘n’ Vac and put the freshness back.”

The ad features actress Jenny Logan.

Although Shake ‘n’ Vac was first sold in 1979, the TV ad didn’t air until 1980 supposedly as a result of the eleven week ITV strike in 1979.

The commercial was produced by Benton and Bowles advertising agency, written and art directed by Peter West and Guy Winston and produced by Simon Wells. The director was Bob Mahoney.

The song was written by English actress/songwriter/comedienne Kate Robbins.

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Broadcaster/Channel: ITV 1 (Previously ITV), ITV Network/ITV plc
Broadcast Area: UK: National

On Air Talent: Voiceover TBC

Advertisement Genre: Household Goods

Brand: Glade Shake 'n' Vac, S. C. Johnson and Son

Design/Marketing/Post-Production Services: Benton and Bowles

Decade: 1980s

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