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Pedigree Chum advertisement (July 1984)

Posted on 25th January 2024
By The Rewind Team
Last updated on 25th January 2024
Filed under Advertisements

Pedigree Petfoods is a subsidiary of the American group Mars, Incorporated specialising in pet food, with factories in England at Melton Mowbray and Birstall, Leeds; and offices at McLean, Virginia.

VIDEO: Pedigree Chum advertisement. TX DATE: July 1984. COPYRIGHT: Pedigree Petfoods.

Video content

[00:00:00] ADVERTISEMENT:

J. W. Emerson, top breeder: “My dogs do enjoy Pedigree Chum Mixer. The smell’s right, it tastes right. It’s nourishing and crunchy. They clean it up and it’s all gone.”

Suzanne Moorhouse, top breeder: “My dogs really adore Chum Mixer. They polish it off with great speed. I feel I really am doing the very best I can for my dogs.”

Reg Dorsett, top breeder: “I think Pedigree Chum Mixer adds character to the meal. I’m absolutely thrilled to bits that I changed. If Pedigree Chum Mixer wasn’t the best, I shouldn’t feed it.”

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Broadcaster/Channel: Channel 4, Channel 4 Television Corporation
Broadcast Area: UK: National

Advertisement Genre: FMCG

Brand: Pedigree Chum, Pedigree Petfoods

Decade: 1980s

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