A sting is a short video sequence (usually with a musical accompaniment) – typically 1 to 5 seconds duration. They are generally used immediately prior to a promotional trail. Another use is as a shorter alternative to a channel ident, to introduce the next programme. The sting should not be confused with a break bumper.
BBC One/BBC One NI continuity (28th December 1993)
The 1.25pm BBC One Northern Ireland junction.
Weatherview (partial) followed by BBC Two closedown including programme promotion for A Great Day in Harlem (25th December 1995)
BBC Two’s programme schedule for Christmas Eve is coming to a close.
BBC Two continuity (28th December 1995)
The 6pm BBC Two junction.