A sting is a short video sequence (usually with a musical accompaniment) – typically 1 to 5 seconds duration. They are generally used immediately prior to a promotional trail. Another use is as a shorter alternative to a channel ident, to introduce the next programme. The sting should not be confused with a break bumper.
BBC Two continuity (28th December 1995)
The 6pm BBC Two junction.
BBC Two continuity (2 clips) (26th December 1995)
The 9.20pm BBC Two junction.
BBC Two continuity (11th December 1995)
The 1.50am BBC Two junction.
BBC One Scotland continuity (13th February 1996)
The 12.05am BBC One Scotland junction.
Yorkshire TV Music Box ident and sting (December 1986)
Yorkshire TV went 24 hours on 9th August 1986. It filled a portion of the overnight hours by …
Open University sting (23rd May 1999)
With the refresh of the channel OSP in October 1997, out went the idea of a dedicated Open …
BBC One continuity including ‘TV 50’ sting (1st November 1986)
BBC TV produced a special logo as part of its 50th anniversary celebrations.
BBC One continuity including The Action Film sting (24th March 1984)
More the type of thing that we’d see on ITV but here we have a special sting leading into the …