A sting is a short video sequence (usually with a musical accompaniment) – typically 1 to 5 seconds duration. They are generally used immediately prior to a promotional trail. Another use is as a shorter alternative to a channel ident, to introduce the next programme. The sting should not be confused with a break bumper.
BBC One Northern Ireland continuity (12th December 2000)
The 10.35pm BBC One Northern Ireland junction.
RTÉ One continuity (4th October 2000)
The 9.35pm RTÉ One junction.
BBC Choice Northern Ireland continuity (30th March 2001)
The 11.50pm BBC Choice Northern Ireland junction.