The BBC was slowly recognising the power of teletext and was becoming evermore keen to promote it. In-vision Ceefax pages were also popping up during daytime programme gaps, in spots previously occupied by the test card.

VIDEO: Ceefax promotion: the choice is yours. Voiceover: TBC. TX DATE: autumn 1982. COPYRIGHT: BBC. VREF: 25254-01.

Video content

[00:00:00] PROMOTION: slightly odd that this promotion starts off with the network BBC One ident – not sure how Northern Ireland, Scotland and Wales pres departments would’ve felt about that. But it is likely that this trail was broadcast across all nations – unless you know different?

“Your television set is cleverer than you might think,” we’re told. With a teletext set, you can access the world of Ceefax. The trail details the type of information available on Ceefax:

  • The news.
  • The weather.
  • Travel news.
  • Pages to liven up your leisure hours.
  • What’s on TV.
  • Sport: with up-to-date results and a look ahead to future events.
  • And the food guide: lots of mouthwatering new recipes for you to try.


PICTURED: Ceefax promotion. COPYRIGHT: BBC.

Posted by The Rewind Team

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