OSP Category: Ident

An ident is a short video sequence or image used by television channels to identify themselves, reinforce their brand and introduce/punctuate programmes. In the UK, an ident is usually accompanied by the voice of a continuity announcer, who will introduce the next programme.

BBC Two start-up (partial) (23rd May 1999)

A brief clip from a weekend BBC Two start-up from the late-1990s.

/ 24th February 2021

BBC One closedown (partial) (25th December 1993)

A long playout for one of the 1993 Christmas idents.

/ 24th February 2021

BBC One continuity (25th December 1993)

A link into the late-night weather outlook.

/ 24th February 2021

BBC One continuity (25th December 1993)

A Christmas morning weather link.

/ 24th February 2021

BBC One continuity (25th December 1991)

A Christmas morning link on BBC One.

/ 24th February 2021

BBC One continuity including programme promotion for Miss Marple (25th December 1986)

A junction from Christmas Day afternoon on BBC One.

/ 24th February 2021

BBC Two continuity including programme promotion for Nancy Astor (15th February 1982)

This junction includes a lengthy trail for the second episode of Nancy Astor – a nine-part serial about Virginia-born Lady Astor – the first woman to sit in Parliament.

/ 18th February 2021

BBC One continuity including programme promotion for Monday (15th February 1982)

Looking ahead to what Monday night has to offer on BBC One.

/ 18th February 2021

BBC Two/Open University continuity (15th February 1984)

A late-night handover to the Open University.

/ 18th February 2021