• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer
Rewind

Rewind

The museum of TV ephemera

  • Pres
  • Promos
  • Ads
  • Progs
  • Teletext
  • Test Cards
  • Miscel
  • Features
  • On This Day
  • Clean Feed
  • Showreel
  • Studio A
  • TX
  • Webfax

Channel 4 launch (2nd November 1982)

Posted on 11th January 2021
By The Rewind Team
Last updated on 8th June 2021
Filed under Channel Presentation
LnRiLWZpZWxke21hcmdpbi1ib3R0b206MC43NmVtfS50Yi1maWVsZC0tbGVmdHt0ZXh0LWFsaWduOmxlZnR9LnRiLWZpZWxkLS1jZW50ZXJ7dGV4dC1hbGlnbjpjZW50ZXJ9LnRiLWZpZWxkLS1yaWdodHt0ZXh0LWFsaWduOnJpZ2h0fS50Yi1maWVsZF9fc2t5cGVfcHJldmlld3twYWRkaW5nOjEwcHggMjBweDtib3JkZXItcmFkaXVzOjNweDtjb2xvcjojZmZmO2JhY2tncm91bmQ6IzAwYWZlZTtkaXNwbGF5OmlubGluZS1ibG9ja311bC5nbGlkZV9fc2xpZGVze21hcmdpbjowfQ==
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

ARCHIVE: Dave Baldwin

The opening minutes of the UK’s newest terrestrial TV channel.

VIDEO: Channel 4 launch. Announcer: Paul Coia. TX DATE: 2nd November 1982. COPYRIGHT: Channel 4 Television Corporation.

Video content

[00:00:00] IDENT: the first appearance of the cutting edge ‘4’ ident, designed by Martin Lambie-Nairn.

There was a bit of fine-tuning of the blocks later, to eliminate, for example the slight jumping of the blocks as the ‘4’ logo is about to be formed.

[00:00:14] PROGRAMME: the channel opened with a package of programme highlights, produced by Tim Simmons – accompanied by Fourscore, produced by David Dundas and arranged by Rick Wenworth.

Tim Simmons, senior presentation editor/deputy to head of presentation, Channel 4, 1982 – 1988, commented online about the launch package:

“I had the pleasure and privilege of producing this opening sequence in the hectic weeks before we launched Channel 4. The images all came from a very modest (at that time) collection of programmes in our library, and the music is Fourscore, which was orchestrated and arranged by Rick Wentworth, based on the original four-note Channel 4 theme composed by David Dundas.

“The sequence was edited at Wisemans at 8 Dean Street London, and the editor was Tim Waddell. The entire sequence was created both musically and visually so that it could be broken down into a variety of preset lengths (hence the occasional freezes in the images) so these sequences could be used as commercial break ‘fillers’ because at the time of launch, there were precious few commercials due to a dispute.

“Happy days, the best times, and a memorable part of my career in broadcasting. Thanks to my ex-BBC colleague Pam for believing in me and giving me a job, and to Jeremy, the most inspirational, and supportive Chief Executive I ever had the good fortune to know.”

Tim also commented about the task of creating the channel’s iconic ident:

“The original Channel 4 logo was designed by a lovely man called Martin Lambie-Nairn. The tumbling idents had to be produced in the US – where mega computers were commandeered in downtime and each ident was created frame by frame, and transferred to 35mm film one frame at a time.

“I well remember an occasion when bits of dust got in the way, and left white spots on the black backgrounds. Back in the UK, we had to go through the film frame-by-frame and black out the spots with a black felt tip pen before the film could be transferred to videotape. High technology at its best!”

[00:03:57] IDENT: a still version of the ident introduces Channel 4’s first programme – Countdown.

RELATED ARTICLE: you can see the opening/closing of the first edition of Countdown here.

Related

Acknowledgements

FEATURE IMAGE:
PICTURED: Channel 4 ident. COPYRIGHT: Channel 4 Television Corporation.

Related

Reader Interactions

Leave a ReplyCancel reply

Sidebar

Broadcaster/Channel: Channel 4, Channel 4 Television Corporation
Broadcast Area: UK: National

OSP Category: Channel Launch, Ident, Standard Presentation

OSP Package: Channel 4: November 1982 - October 1996

On Air Talent: Paul Coia

Decade: 1980s

Content Finder

We've provided an intelligent search facility that allows you to identify content using a range of categories.

Follow Us on Bluesky

Bluesky is the only social media platform where you'll find regular updates from The TV Room.

You'll find us here.

Pres Café Forum



Join in the discussion about TV presentation and branding.

TV Pres Updates



The latest updates from a number of presentation-related websites.

Channel 4 on Webfax



Today's programmes on Channel 4.

Ceefax



A recreation of the BBC's teletext service, with the latest news, sport, weather and more.

Archive Collections

View the Archive Collection index for the many hobby archivists who have contributed to The TV Room.

More Information

Have you got any additional information about the content featured on this page?

Were you involved in the production of the item in some way and would like to be credited?

Get in touch via our Contact Form.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

About This Site · Contact Us · Content Finder · FAQ · Privacy Policy · Terms and Conditions

Unless otherwise indicated material featured on this site is © 2025 The TV Room.

Established in 1999, The TV Room is not affiliated with any broadcaster, production company or design/marketing/talent agency.

Back to top