FROM THE ARCHIVE OF: Dave Baldwin
The 9.25am Yorkshire TV junction.
[00:00:00] PRODUCTION ENDBOARD: the 1991 TV-am endboard.
[00:00:07] IDENT: Yorkshire TV’s standard ident appears, with the chevron logo in place. But just as it starts to animate, and transition to the Yorkshire version of the ITV logo, the vision is mixed to a programme menu.
The normal ident soundtrack is also replaced by some vocals from the ‘Christmas ITV’ graphic package.
[00:00:11] PROGRAMME MENU GRAPHIC: a festive menu graphic, using the ‘Christmas ITV’ branding. We see the programme line-up for the morning and early afternoon:
9.25am Christmas Morning Service.
10.20am Bugs Bunny.
10.30am The B.F.G.
12.15pm Christmas on Children’s Ward.
Unfortunately, we only have a few seconds of this menu. The announcer would presumably have walked through the items on the menu, before linking into the first programme.
PICTURED: Yorkshire TV programme menu graphic. COPYRIGHT: ITV plc.