FROM THE ARCHIVE OF: Ident Man 1
In September 1993, new corporate branding was rolled out across all the Sky-branded channels, with distinctive elements for each channel.
[00:00:00] IDENT: Sky Sports uses a red colour scheme for its ident. The italicised ‘SPORTS’ lettering flies into view, settling within the standard Sky-branded corporate template. Sports imagery has been added to the base template.
PICTURED: Sky Sports ident. COPYRIGHT: Sky plc.