FROM THE ARCHIVE OF: Ident Man 1
On 10th September 1998, Sky Movies Screen 2 was renamed Sky Premier.
[00:00:00] IDENT: the Sky Premier ident.
The ident was designed by US agency Pittard Sullivan.
Senior designer Earl Jenshus worked on the graphics for Sky Premier.
He describes the generic opening sequence as magical and alluring, capturing the spirit of the product: “The stars are clearly the film goddesses high up in the clouds amid giant film strips. These ladies evoke a sense of mystery and awe, as they majestically unfurl a magical draping fabric between them.
“I wanted each composition to have the feeling of a classic oil painting combined with contemporary design and special effects.”
PICTURED: Sky Premier ident. COPYRIGHT: Sky plc.