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Branding anomaly in 1981 BBC Two news summaries

Posted on 2nd October 2020 by The Rewind Team
Last updated on 30th December 2022 Filed under Features
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FROM THE ARCHIVE OF: Kaleidoscope

When BBC News radically relaunched its TV news presentation in September 1981, one of the changes resulted in a branding anomaly on BBC Two – as demonstrated in a recent video upload by the Kaleidoscope group.

For the short early evening BBC Two news summaries, BBC News designers decided to create a ‘2’ logo based on the new horizontal line globe device. However, the result was a ‘2’ logo that had more in common with the 1974 – 1979 BBC Two logo than the current one.

VIDEO: BBC Two news summary. TX DATE: 1st October 981. SUPPLIED BY: YouTube Channel – Kaleidoscope’s Presentation Vault. COPYRIGHT: BBC.

Even though there were lots of little inconsistencies in on-screen branding back in those days, this particular logo didn’t last much longer. Perhaps someone felt that it wasn’t “on brand”?

VIDEO: BBC Two news summary. TX DATE: 30th October 981. SUPPLIED BY: YouTube Channel – Kaleidoscope’s Presentation Vault. COPYRIGHT: BBC.

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Acknowledgements

FEATURE IMAGE:
PICTURED: Donald MacCormick presenting a BBC Two news summary. SUPPLIED BY: YouTube Channel - Kaleidoscope's Presentation Vault. COPYRIGHT: BBC.

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Broadcaster/Channel: BBC, BBC Two
Broadcast Area: UK: National

On Air Talent: Donald MacCormick, Louise Batchelor

Programme Genre: News

Title: BBC News Summary

Decade: 1980s

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