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Central TV continuity including programme promotion for The British Comedy Awards followed by Coronation Street opening (December 1998)

Posted on 20th September 2025
By The Rewind Team
Last updated on 21st September 2025
Filed under Channel Presentation, Programmes, Promotions
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ARCHIVE: The TV Room

Our clip includes the 7.30pm Central TV junction.

VIDEO: Central TV continuity including programme promotion for The British Comedy Awards followed by Coronation Street opening. Announcer: TBC. Voiceover: TBC (The British Comedy Awards trail). TX DATE: December 1998. COPYRIGHT: ITV plc.

Video content

[00:00:00] STING: one of the standard Central stings.

[00:00:02] PROGRAMME PROMOTION: for The British Comedy Awards.

[00:00:12] IDENT: one of the standard Central idents – Coronation Street – is used to link us into said soap.

[00:00:19] PROGRAMME: the first minute or so of this evening’s episode of Coronation Street, taking in the opening titles and the opening scene.

Includes Cadbury’s Roses sponsorship sting.

Related

Acknowledgements

FEATURE IMAGE:
PICTURED: Central TV ident. COPYRIGHT: ITV plc.

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Broadcaster/Channel: ITV Central, ITV Network/ITV plc
Broadcast Area: UK: Central England

OSP Category: Full Junction, Ident, Programme Promotion, Programme-Specific Presentation, Standard Presentation, Sting

OSP Package: Central TV: April 1998 - September 1999

Ident: Central TV ident: Central Lettering/Coronation Street A (1998)

Sting/Break Bumper: Central TV sting: Central Lettering/Radar/Genres A (1998)

On Air Talent: Announcer TBC, Voiceover TBC

Programme Genre: Comedy, Drama

Title: Coronation Street, The British Comedy Awards

Design/Marketing/Post-Production Services: Lambie-Nairn

Decade: 1990s

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